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Zora Direct cut its build team's Jira admin by 60%.

Jira automations took over the bug, feedback and product updates the team used to type in by hand.

MANUAL JIRA ADMIN60% less

Each team member was spending 10–15 hours a week keeping Jira up to date.

01Challenge

Builders were spending their week on admin.

  • Every bug, piece of customer feedback and product change was entered into Jira by hand.
  • The information started in Slack, support docs and customer feedback, then got copied over.
  • Each person lost 10–15 hours a week keeping Jira current.
02Approach

Automate the copying, keep people on the decisions.

01

Mapped the sources.

Traced where every ticket started before building anything.

02

Stayed inside Jira and Slack.

Nothing new for the team to learn.

03

People still prioritize.

The automations file, tag and update. The team decides what gets built.

03Execution

Slack, support and feedback, synced into Jira.

SourcesSlackSupport docsCustomer feedback
→
JIRACreated, tagged, routed
→
SLACKUpdates posted back
→
More time building
What we automated
  • Bug reports posted in Slack become Jira tickets automatically.
  • Support escalations create or link to the matching Jira issue.
  • Customer feedback gets tagged and grouped onto feature requests.
  • New tickets are labeled and routed to the right owner.
  • Status changes in Jira post back to the original Slack thread.
  • A weekly Slack summary of open bugs, top requests and what shipped.
04Impact

6 to 9 hours a week back, per person, for building.

10–15hrs/week per person
on Jira admin (before)
60% less
6–9hrs/week back
per person
  • Faster prioritization, because requests arrive tagged and grouped.
  • Visibility across teams, because updates reach Slack without anyone posting them.

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