Shopify
gave every rep back a full day, every week.
Four AI workflows replaced the research, prep, and CRM admin that used to eat into selling time.
160+ hrs returned per week across ~20 reps — 8,300+ hrs/year.
Selling time kept losing to admin.
- Every account needed research before the call.
- Notes and Salesforce updates after every meeting.
- None of it counted as time with customers.
Systems thinking, not a tool drop.
Systems, not tools.
Mapped how work actually moved through Shopify's sales stack before building anything.
Built for adoption.
Power users identified and onboarded first, so the rollout had internal champions from day one.
Hands-on training.
Live workshops with the sales team, not a how-to doc dropped in Slack.
Four workflows, rolled out to ~20 reps — connected into one system.
research
follow-up
admin
intelligence
selling
Same rep, same account — research feeds the call, the call feeds CRM and deal visibility, automatically.
4 full-time sellers' worth of capacity — without hiring.
per rep
team-wide
annualized
equivalent
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